The most popular blessing for the atarah is the traditional one for donning a tallit:

But many customers want something a little different.  Feel free to choose something from the Siddur, a favorite psalm/proverb or even something the Parshsa of the week or the texts like Pirke Avot.  There are no rules or guidelines for what can be placed on the atarah, so it is completely up to you.

Click HERE for a PDF file of alternate blessings that I have used … maybe some inspiration!